Wordsworth’s “I Wandered Lonely As A Cloud”
The Lakewood District inspiring Wordsworth’s daffodil poem delivers the classic as a rap remix 200 years later, hoping to inspire a new generation to see what the fuss is about
Imagine this newsletter I received today.
- Nine bullet-pointed links
- Five points start with the company name
- Three more continue the hard sell, but manage to refrain from mentioning the name
- A final point mentioning a recently-released study may be of interest to their target audience, but by this point it’s obvious where this item will be headed as well
If they’re this self-centered when they’re trying to woo you, what will their priorities be after you sign? This is a relatively successful firm, and the attitude they typify is also one of the reasons management consultants have a less than stellar reputation. This attitude is also what motivates many consultants to venture out to start their own firm. We believe our clients are our number one priority. Through service to them we hope to remove some of the tarnish on our profession, one client at a time.
To make our communications more effective, we need to shift our thinking from “What information do I need to convey?” to “What questions do I want my audience to ask?
Fun Ads, But Will They Work? The quirky series of video ads for 1882 (Gauchos here), an herbal digestif in Argentina, is very entertaining and offbeat. Will they work though? Or will they suffer the fate of many Superbowl commercials, with people remembering the ads, but not what they’re for?