Once you can fake sincerity, you’ve got it made. This classic saying of movie mogul Sam Goldwyn (or perhaps Jean Giraudoux, the French playwright, novelist, and diplomat) turns out to be one of the latest trends in marketing. Learn more at Mind Hacks (post above) about the latest trends in claiming to be something new and different … something authentic. Also consider checking out the original Time magazine article that started it all.

Perhaps as Time says, “Today you are authentic when you acknowledge just how fake you really are.”