The original LOLcats source, the founder of this web site lost his job. In diligently searching the web for his next option, he saw this photo that he thought was, well, just very funny. He built a web site around the photo and more like it. With over 200,000 daily hits a huge community participates, and new lines of jokes continue to evolve. The WSJ points out that LOLcats has the cache of an inside joke, but makes it very easy to become an insider. A brilliant play using the tactic of perceived exclusivity. The site founder no longer needs a job.