The Power To Change Minds
“Elegance delivers the power to cut through the noise. It can shake markets. It can change minds, and mindsets.”
– Matthew May, In Pursuit of Elegance, Why The Best Ideas Have Something Missing
Elegance is about what we leave out. The crucial pieces that enhance meaning with their absence.
A couple of days ago Garr Reynolds (Presentation Zen) Tweeted a link to Matt May‘s article on elegance.
At branes we have a constant emphasis on the Peter Drucker truism that about 10% of efforts and resources usually generate about 90% of results. For our clients, and in our own work, we focus on redirecting resources devoted to the 90% of low-contributing efforts to high-contribution activities. In this piece May will draw you in with demonstrations of elegance and stories of lives and organizations changed because of it. In line with Peter Drucker, Jim Collins, Marshall Goldsmith and many others, May emphasizes that so much of success is about what we need to stop doing.
So stop what you’re doing just a little longer, and check it out.